Large companies are often already present in several foreign markets, but, even for those who have a micro or small business, evaluating the opportunity to enter the foreign market, can be a fundamental step to grow their business. And it is not just about companies, if you are a professional and have a site with interesting content or a blog, expanding your user base is never a bad idea, so why not think about making the content accessible to foreign readers too?

Choosing to translate your content must mean translating it well. Actually, sometimes, if it is a question of general content and with a view to saving money, the path of free online translation tools is chosen. Without taking anything away from the usefulness of these tools, for example when we try to quickly understand a sentence in a foreign language, rely on them entirely to translate the contents that represent your company or professionalism is, to date, a very risky and unprofessional choice.

Entrusting the translation to competent translators is the best choice; a good translator not only translates, but optimizes and localises the text.
Professional translators themselves use, depending on the case, CAT tools, but – this must be highlighted – we are not talking about free tools, but about programs that have substantial rental fees and that must be kept constantly updated to work at the best. Furthermore, once the translation is complete, translators always carry out a thorough revision of the translated text, because even the best professional translation software on the market can make gross errors and alter the meaning of the translated text.

The text, precisely, must be understood, inteoreted, localised and targeted, this means that, in addition to using a correct and effective terminology, perhaps even with appropriate idiomatic expressions (which change according to the language), the text must be made accessible for the country and the culture of reference, the reference language and the public to which the text is addressed.

The above implies in itself the choice of a professional translation service, involving professional translators, to obtain the maximum result in terms of the adequacy of the text depending on the country of reference.

Google’s algorithm is evolving and will continue to do so, and the same will do other online translation tools, but, to date, and in the near future, if you want a well-done, effective, localized and targeted translation, you need to turn to professionals!

Languages at Work has been working in this sector for over twenty years, using a team of true certified professionals specialized in various sectors.

We translate everything you need and help you make yourself known beyond our borders!

Contact us!